Roles We Hire

If you're running paid ads and not seeing consistent returns, it's usually not the product. It's the person managing the account. A strong media buyer doesn't just "run ads"; they analyze data daily, kill underperformers fast, and scale winners without blowing through budget.

Email is the highest-ROI channel most brands underutilize. If your flows are set-and-forget or your campaigns go out "when you remember," you're leaving money on the table. A dedicated email marketer turns your list into a consistent revenue engine.

Good copy is the difference between a landing page that converts at 1% and one that converts at 4%. If you're writing your own ads, emails, and landing pages, you're probably too close to the product to write objectively. A copywriter brings clarity, structure, and persuasion.

SEO is the long game. It takes months to see results, but when it works, you get traffic without paying for every click. An SEO specialist builds the foundation: technical fixes, keyword strategy, content optimization, and link building.

Social media is where your brand lives between purchases. It builds trust, keeps you top of mind, and drives organic discovery. A social media manager keeps your channels active, consistent, and on-brand without you touching it.

Affiliates are a sales team you only pay when they deliver. But managing an affiliate program takes dedicated attention: recruiting partners, setting up tracking, negotiating commissions, and keeping top performers engaged. Without someone owning it, the channel stalls.

Content marketing is how you become the obvious choice. Blog posts, guides, case studies, and thought leadership that position you as the expert. A content marketing manager builds the strategy and executes it consistently.

You're spending money to drive traffic. If your site converts at 2% instead of 3%, you're effectively throwing away a third of your ad budget. A CRO specialist's job is to find the leaks and fix them, one test at a time.

Creative fatigue kills ad accounts. If you're recycling the same three images across campaigns, your CPMs will climb and your CTR will drop. A performance designer creates high-volume, scroll-stopping visuals built for testing.

Video outperforms static on almost every platform. But editing is slow, and good motion design requires both technical skill and creative instinct. A dedicated editor turns raw footage into polished, platform-native content.

A creative strategist sits between the data and the design. They look at what's working, why it's working, and how to make more of it. They brief the designers, review the outputs, and connect creative decisions to performance outcomes.

Copywriters sell. Content writers educate. A content writer creates the blog posts, guides, and articles that build trust, improve SEO, and position you as an authority. Different skill set, different outcome.

UGC converts because it feels real. A UGC creator makes content that looks like it came from a customer, not a brand. They're on camera, know the trends, and can produce high-volume content quickly.

Performance designers make ads. Brand designers make you look like a real company. They build the visual identity: logo refinements, color systems, typography, templates, and guidelines that keep everything cohesive.

Podcasts build trust at scale. But raw recordings need editing: cleaning up audio, cutting filler, adding intros/outros, and leveling sound. A podcast editor turns conversations into polished episodes ready for publishing.

Your deck is often the first impression. A presentation designer turns text-heavy slides into visual stories that actually hold attention. They make your ideas look as good as they sound.

Acquiring a client is expensive. Keeping them is where the margin lives. A Client Success Manager owns the relationship post-sale: checking in, resolving issues, and making sure clients are getting value. Happy clients renew. Unhappy ones churn quietly.

An Account Manager is the client's main point of contact. They translate client requests into internal action, keep projects on track, and make sure nothing falls through the cracks. They're the buffer between your team and your client's inbox.

SDRs fill your calendar with qualified conversations. They do the outreach, handle the back-and-forth, and qualify leads before they ever reach your sales team. If your founders are still doing cold outreach, you're burning expensive hours on low-leverage work.

Account Executives close deals. They take qualified leads from SDRs and turn them into customers. They run demos, handle objections, negotiate terms, and get signatures. This is the role that directly drives revenue.

Support tickets don't stop. If you're handling them yourself or letting them pile up, you're either burning out or losing customers. A dedicated support rep keeps response times low and satisfaction high.

Appointment setters are more junior than SDRs but equally valuable for volume. They focus on one thing: getting meetings on the calendar. Less qualification, more execution. Perfect for high-volume outreach where you need bodies in seats.

Data is useless if no one's reading it. A data analyst turns raw numbers into insights you can act on. They build dashboards, spot trends, and answer the questions you didn't know to ask.

Communities create stickiness. A community manager builds and nurtures the spaces where your customers connect, whether that's a Slack group, Discord server, or Facebook community. They keep engagement high and members happy.

An Ops Manager keeps the machine running. They identify inefficiencies, build repeatable processes, and make sure your team isn't drowning in busywork. If you're constantly firefighting, it's an ops problem.

Projects slip when no one owns the timeline. A PM makes sure deliverables move from "in progress" to "done" without chasing. They manage dependencies, flag blockers, and hold people accountable.

The small stuff adds up. Research tasks, data entry, scheduling, and ad-hoc requests. A VA handles the admin load so you can focus on decisions that move the needle.

An EA is a VA with more responsibility. They manage your calendar, gatekeep your inbox, prepare you for meetings, and handle sensitive tasks. They're an extension of you, not just a task-doer.

As your team grows, people ops becomes a full-time job. Onboarding, offboarding, policy documentation, performance check-ins. A People Ops Associate keeps your team supported without you becoming the HR department.

Messy books create messy decisions. A bookkeeper keeps your finances organized: categorizing expenses, reconciling accounts, managing invoices, and preparing for tax time. Clean books mean clear visibility.

Stockouts lose sales. Overstock ties up cash. An inventory analyst keeps your inventory balanced: forecasting demand, tracking levels, and coordinating with suppliers to keep things moving smoothly.

Your tools should talk to each other. A tech VA sets up integrations, builds automations, and keeps your tech stack running smoothly. They're the person who makes Zapier, Make, and Notion actually work for you.

A COO runs the business so the founder can grow it. They own execution, manage the team, and translate strategy into daily operations. This is a hire for founders who are ready to step out of the day-to-day.

Money is the scoreboard. A Director of Finance makes sure you understand what's coming in, what's going out, and what's left. They build forecasts, manage budgets, and keep your finances clean.

A Head of Marketing owns the entire marketing function. They set strategy, manage the team, allocate budget, and are accountable for results. This is a hire for companies ready to build a real marketing org.

A Head of Sales owns the number. They build the sales process, hire and manage reps, and are accountable for hitting targets. This is a hire for companies ready to scale revenue systematically.

A Head of Customer Success owns retention and expansion. They build the CS function, manage the team, and ensure customers stay and grow. This is a hire for companies where churn is a strategic priority.

A Head of People owns your most important asset: your team. They build the people function: hiring, onboarding, performance, culture, and compliance. This is a hire for companies scaling past 20-30 people.

A Head of Logistics owns the movement of goods. They optimize your supply chain, manage fulfillment partners, and reduce costs while maintaining speed. Critical for ecom brands scaling physical products.

BD execs find new ways to grow. Partnerships, affiliate programs, channel deals, strategic relationships. They open doors that paid ads can't.